The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google, Volkswagen Category: Mobile Applications/Sites / Durable Goods
Star Canvas
Agency: B-Reel / Stockholm
Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub Category: Mobile Applications/Sites / Social Networks/Community
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google, Volkswagen Category: Mobile Applications/Sites / Social Networks/Community
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: Mobile Applications/Sites / Social Networks/Community
NATALIA PROJECT
Agency: RBK Communication / Stockholm
Client: Civil Rights Defenders Category: Mobile Applications/Sites / Social Networks/Community
Free the Forced!
Agency: Cheil Germany / Schwalbach am Taunus
Client: United Nations Association of Germany Category: Mobile Applications/Sites / Public Service/Non-Profit
Donate-A-Tone
Agency: DDB Group / Singapore
Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Lend An Eye
Agency: Grey Group / Singapore
Client: Eureka Call Centre System Category: Mobile Applications/Sites / Public Service/Non-Profit
Missing Children
Agency: JWT / Beijing
Client: BAOBEIHUIJIA.COM Category: Mobile Applications/Sites / Public Service/Non-Profit
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Public Service/Non-Profit
Voices Against Violence
Agency: McCann-Erickson / New York
Client: The Brady Campaign Category: Mobile Applications/Sites / Public Service/Non-Profit
SAVING YOUR FUTURE
Agency: Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation Category: Mobile Applications/Sites / Public Service/Non-Profit
AT&T Digital Life
Agency: BBDO / New York
Client: AT&T Category: Mobile Applications/Sites / Consumer Goods
The Selfscan Report
Agency: serviceplan / Munich
Client: Auchan Category: Mobile Applications/Sites / Consumer Goods
Dumb Ways to Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Mobile Applications/Sites / Branded Games
Adobe Ideas
Agency: Adobe Ideas Team / San Jose
Client: Adobe Category: Mobile Applications/Sites / Services/Utilities
PERFECT PACE
Agency: BORGHI/LOWE / Sao Paulo
Client: ASICS Category: Mobile Applications/Sites / Services/Utilities
The GPS Tune-Up Bike
Agency: Colle+McVoy / Minneapolis
Client: Pedal Minnesota Category: Mobile Applications/Sites / Services/Utilities
The Pritzker Group iPad Wall & Handheld App
Agency: Hartford Design / Chicago
Client: The Pritzker Group Category: Mobile Applications/Sites / Services/Utilities
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Mobile Applications/Sites / Services/Utilities
US Open Live Shazam Experience
Agency: Ogilvy / New York
Client: IBM Category: Mobile Applications/Sites / Services/Utilities
Citi Bike App
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Mobile Applications/Sites / Services/Utilities
The Local's Guide
Agency: Akestam Holst / Stockholm
Client: Stockholm Arlanda Aiport Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google, Volkswagen
Title:
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
140499N
Award:
2014 Interactive Merit Award
Agency:
B-Reel / Stockholm
Client:
B-Reel
Title:
Star Canvas
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
140094N
Award:
2014 Interactive Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
MySmartEye
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
140290N
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google, Volkswagen
Title:
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
140500N
Award:
2014 Interactive Merit Award
Agency:
Mullen / Boston
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
140854N
Award:
2014 Interactive Merit Award
Agency:
RBK Communication / Stockholm
Client:
Civil Rights Defenders
Title:
NATALIA PROJECT
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
141075N
Award:
2014 Interactive Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus
Client:
United Nations Association of Germany
Title:
Free the Forced!
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140199N
Award:
2014 Interactive Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
Donate-A-Tone
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140289N
Award:
2014 Interactive Merit Award
Agency:
Grey Group / Singapore
Client:
Eureka Call Centre System
Title:
Lend An Eye
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140482N
Award:
2014 Interactive Merit Award
Agency:
JWT / Beijing
Client:
BAOBEIHUIJIA.COM
Title:
Missing Children
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140608N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140667N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
The Brady Campaign
Title:
Voices Against Violence
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140796N
Award:
2014 Interactive Merit Award
Agency:
Yahoo Japan Corporation / Tokyo
Client:
Yahoo Japan Corporation
Title:
SAVING YOUR FUTURE
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
141310N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
AT&T Digital Life
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
140126N
Award:
2014 Interactive Merit Award
Agency:
serviceplan / Munich
Client:
Auchan
Title:
The Selfscan Report
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
141129N
Award:
2014 Interactive Merit Award
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways to Die
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
140789N
Award:
2014 Interactive Merit Award
Agency:
Adobe Ideas Team / San Jose
Client:
Adobe
Title:
Adobe Ideas
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140045N
Award:
2014 Interactive Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
ASICS
Title:
PERFECT PACE
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140185N
Award:
2014 Interactive Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
Pedal Minnesota
Title:
The GPS Tune-Up Bike
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140233N
Award:
2014 Interactive Merit Award
Agency:
Hartford Design / Chicago
Client:
The Pritzker Group
Title:
The Pritzker Group iPad Wall & Handheld App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140529N
Award:
2014 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140751N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
US Open Live Shazam Experience
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140971N
Award:
2014 Interactive Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Citi Bike App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
141054N